Twelve Points to Consider Before Hiring an In-House Search Engine Optimization (SEO) Consultant

Each time a Small, medium or big sized business needs a reliable internet search engine optimization (SEO) consultant, there are four possibilities:

1 – Assemble a team of in-house webmasters, programmers and marketers to accomplish the job.

2 – Contract the job to a specialized SEO company.

3 – Post an advertising to hire an SEO consultant to work as an employee in the company.

4 – Get an in-house SEO consultant from the specialized company to utilize their staff without being an employee.

So, what is the best option for your company? There are lots of points to think about before taking your decision.

1 – Assembling your in-house team of webmasters and marketers won’t work: From my long experience, assembling a team of in-house webmasters, programmers and marketers to perform the job won’t succeed as do not require has enough experience in optimization. Moreover, they cannot realize what are the challenges that they’re facing or the hidden problems from which their website is suffering.

2 – Applying the best SEO practices: When starting any online project, the in-house SEO consultant will continue to work with your managers to ensure that the Best SEO Practices are put on every project, that will allow it to be faster to really get your new web pages and other internet promotional advertisement to the first pages of Google and other major search engines.

3 – SEO training seminars and workshops: An in-house SEO consultant will have the ability to arrange SEO training seminars and workshops for different departments and different levels of employees on how to apply and range from the Best SEO Practices in most online project.

4 – Getting more profitable and productive ideas: The daily discussions and the direct communications between an in-house SEO consultant and the company administrators, managers, directors, programmers and webmasters will spark many new ideas on both sides. An easy idea or an indication in this atmosphere will make a big difference in starting a fresh campaign or modifying and existing anyone to be much more profitable.

5 – Creating the absolute most SEO friendly websites: An in-house SEO consultant will have the ability to work quicker with your managers to use any necessary modifications or redesigns to your websites in order to convert them into the absolute most SEO friendly websites in the shortest possible time and with minimal efforts. This will ensure that the websites will rank in the first pages of Google, Yahoo, Bing and other major search engines in the shortest time.

6 – Detailed SEO audit: working together with your webmasters and programmers, an in-house SEO consultant can quicker execute a detailed SEO audit to list most of the points that require correction or modification in your website and in your different online advertising campaigns.

7 – Selecting the top and profitable keywords to make use of for optimization: Having a primary contact with your staff in numerous departments will enable the in-house SEO consultant to finish the procedure of selecting the top and profitable keywords right away, so the whole means of optimization may start quickly and become more effective and productive.

8 – Adding social media marketing marketing as an integrated section of your internet marketing strategies: The in-house SEO consultant can have a primary relationship with a couple of selected employees in numerous departments to coach them on how to establish a solid presence in numerous Social Media platforms. Maintaining a healthier presence on different Social Media platforms is a pricey and time-consuming process. Having the in-house SEO consultant start and only supervise the selected company employees doing the daily Social Media Marketing activities will significantly reduce the cost mixed up in process.

9 – Publishing press releases: Being in direct contact with various levels of administration, it is easier for an in-house SEO consultant to find lots of ideas for new press releases every week. He is able to coordinate and publish many press releases each month to promote these products and services of the company, enhance branding and create hundreds of high quality back links that will post the positions of many keywords to rank in the first pages of Google, Yahoo, Bing and other major search engines.

10 – Blogging: An in-house Consultant can have better chances to obtain many blog posts from different departments to create in the company blogs every week. An outside SEO company won’t maintain an identical position to contact different experts in the company to publish blog posts. Every well written and optimized article is an advantage and a testimony for the company. Blog posts can provide hundreds of high quality back links in addition to promoting these products and services of the company.

11 – Saving your time and money wasted on interviewing and hiring: Hiring a skilled SEO consultant is not an easy task. Hours are wasted in evaluating and interviewing many candidates. The interviewers tend not to have enough knowledge allow them to get the absolute most qualified candidates. On one other hand, getting an In-House SEO Consultant from the specialized SEO company will ensure having a skilled consultant without wasting any amount of time in the hiring process.

12 – Full-time or part-time: An In-House SEO Consultant from the specialized company can work 1 or 2 days weekly, 1 or 2 days monthly or five days a week. Depending or you needs and the turnover of your online projects, the in-house consultant can work 1 or 2 days in 1 week, five days the a few weeks and 1 day in the following week. This offers you flexibility that is not necessarily possible once you hire an employee and save your company a bundle if you find little benefit an SEO consultant.

In Conclusion:

Hiring a reliable SEO consultant is never easy particularly if the hiring managers aren’t proficient enough in SEO to spot and pick the best candidate.

An in-house SEO consultant will continue to work wonders for just about any business website by establishing clear standards for the Best SEO Practices in all company departments involved in the act of launching, modifying, improving and maintaining the numerous websites of your company.

Getting an in-house SEO consultant from the specialized SEO company is the absolute most productive and cost-effective option. Many companies have realized the worthiness and the cost savings associated with getting an In-House SEO Consultant. These companies have achieved their goals in getting higher returns on their investments in web optimization and internet marketing.

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